Johnnie Walker Blue Label Ultra Secrets
Johnnie Walker Blue Label Ultra Secrets
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To rejoice this technological breakthrough, only 888 minimal edition bottles will be made building this an unmissable bit of historical past for collectors.
This new, light-weight bottle is really a issue of exquisite beauty; but a lot more importantly, it demonstrates what is achievable when it comes to lightweighting glass. We are going to go on applying these learnings across our variety, using additional progressive strides as we glance to the way forward for Scotch.”
Johnnie Walker’s 5 years of investigate and growth have meant the information acquired is being applied through the array of Diageo products.
At just 180g with no closure, the Johnnie Walker Blue Label Ultra bottle is made by adopting a exam-and-discover product, designing and Checking out with out limitation and imagining what the way forward for light-weight luxurious packaging could bring.
International Layout Director at Diageo, Jeremy Lindley who led the design task, explained, “Johnnie Walker Blue Label Ultra was born away from an ideation session thinking about the way forward for luxurious. With other categories moving towards light-weight – which include eyewear and high-overall performance cycling – we questioned no matter if luxury spirits could stick to fit. “We took our vision to a team of professional glassmakers and all through a five year test-and-discover procedure gradually found how to produce stylish, lightweight glass.
From peaty whisky to fruity whisky, lean on our pro insights to discover the complete variety and character of different whisky flavours.
The result is an industry-to start with that, together with obtaining exquisite attractiveness, showcases what luxury, lighter-pounds, reduced-carbon bottles of the longer term could appear like. As A part of the Diageo Spirit of Development action plan, Johnnie Walker aims to lessen the bodyweight of glass Employed in its packaging; an ambition that may be aimed toward reducing the level of carbon emissions connected with packaging.3 Even though the technological innovation isn't nonetheless available to launch bottles of the weight at scale, forever, the information Johnnie Walker has garnered is now getting placed on lightweighting tasks through the Diageo portfolio.
Sure—this collectible version is usually requested on the web and shipped securely towards your door with signature confirmation.
Weighing one hundred eighty grams, the Blue Label Ultra bottle is often a glimpse into the way forward for sustainable luxury spirits packaging
Find out more about Spirit of Development – our worldwide ESG programme that will help produce a additional inclusive and sustainable globe.
Five years back, Johnnie Walker set out with a selected ambition; to move the spirits field forward. Having recognized that lots of luxurious classes were heading in a different path – ‘fragile’, as opposed to ‘heavy’ – the model sought to experiment with certainly one of its most luxurious whiskies. Aiming to push the boundaries of lightweighting glass, all from the name of progress.
“We took our eyesight to a crew of expert glassmakers and through a 5 year take a look at-and-learn approach slowly uncovered how to develop stylish, light-weight glass. The technological challenges that lightweighting presents led us to incorporate several design and manufacturing requirements that we couldn't have envisaged Initially of our journey; in the necessity of a tear drop form which We have now moulded to continue to mimic the iconic sq. form of Johnnie Walker bottles, towards the addition of a protective cage to allow to get a round foundation, and also the hand-creating and filling of each personal bottle in order to avoid damages in manufacturing.”
We learned the lightest, strongest glass bottle you can make devoid of compromising sturdiness is a teardrop form.
“We’re here likely about twelve months from Those people first goods hitting the market as a result of the lightweighting program.”
This can be a a person-off bottle for now illustrating the art of the doable, as being a structure experiment and redefining lightweight as luxurious. We will continue on to apply these learnings over the broader Diageo assortment.
Dr. Walker sought out liquids from distilleries which include Oban, Brora and Royal Lochnagar, as well as a amount of ghost whiskies, first manufactured in distilleries which have because shut.
Johnnie Walker got down to advance the spirits field by experimenting with lightweight glass for its luxurious whiskies, motivated from the trend toward 'delicate' rather than 'significant' luxury. The end result was the Johnnie Walker Blue Label Ultra bottle, weighing just 180g without the closure.